The main and obvious reason to have your website optimised (optimized) is to achieve top 'natural' positions on search engine results pages.
When we say 'natural' SEO we mean the results from pages found from the keywords alone and not the sponsored results like the Google AdWords where the 'advert' has been paid for
Ideally we want all the pages on the website indexed by the search engines and we want them listed at or near the top on search results for the keywords on our pages - without having to pay for sponsored advertising!
Optimisation is the art of structuring a website and preparing the web pages within it in order that they can be indexed by search engines on the internet.
This is to enable internet search engine users to find our website content from searches they make using the keywords and phrases we are targetting.
The objective is to get your search result listing in the top ten, as near to the number one position as possible!
Optimisation is achieved by inserting relevant content into web pages in such a way that search engines will read and index the pages for the target keywords and phrases contained on the page.
As well as the content on the website itself, links from external sites also play an important roll in increasing a sites popularity ratings.
RSS (Really Simple Syndication) feeds can be incorporated into the the website and used to distribute your messages as well as enhancing the dynamic aspect of the website content
A well optimised website will pay back the investment made in a very short time!
True it can be difficult to reach the top search places where competition for the desirable keywords is highly competitive, but with careful planning and execution we are confident of getting into the top ten search places for even the most challenging targets!
And once you are in the top, the increase in site traffic can be quite dramatic and will significantly contribute to the websites success.